used by 100s of people to grow their personal brand online

"How the f*ck do I build a personal brand on LinkedIn?"

Throughout 52 lessons, I will reveal the exact framework you need to build, grow and make money from your personal brand on LinkedIn.

52

in-depth video lessons

13

MODULES

Lifetime access

private DISCORD COMMUNITY

discover the hidden tactics big creators use to build, grow and monetise their personal brands on linkedin.

If you’re ambitious you face a very unique problem. You are great at what you do – but you know have absolutely no idea how to talk about it on social media. 

How to position your profile page. How to work out what to post. How to get the confidence to even post it.

And most importantly, how to build a personal brand that people actually trust – and want to engage with.

So many of these things you learn from either from years  of trying and failing or by learning from someone who has already put in those years, worked out what works – and is willing to share everything they know to help you do the same.

get seen, heard, and paid for who you are

1 Lesson

Module
zero

Introduction

Before you start building your brand, you need to understand why you’re doing it.See how finding clarity in my purpose shaped the way I show up, post, and connect with people online.

3 Lessons

Module
One

The creator mindset

Learn the difference between a creator and a consumer, define your own goals, and understand the actions and mindset big creators use to win.

3 Lessons

Module
Two

Your audience

Understand the difference between building a community vs finding your customers, and define your niche using a 3-step sprint to get laser clear on your audience.

6 Lessons

Module
Three

Turning your profile into a landing page

Optimise your LinkedIn profile like a landing page, not a resume. From your headline to your about section, build a page that converts attention into opportunities.

5 Lessons

Module
Four

Creating content that people actually like

Learn the 4 psychological levers that trigger people to engage, the 6 post types that work and how to build a weekly content rotation that acts like a sales funnel.

6 Lessons

Module
Five

Copywriting basics

Understand different post types and formats, how to write hooks and call-to-actions that drive engagement, and what to do to boost your reach.

5 Lessons

Module
Six

Video basics

Master scriptwriting styles, editing basics, set up your shots like a pro, and learn why underproduced video wins every time.

4 Lessons

Module
Seven

Giving to receive engagement

How to reply to comments, leave valuable ones, turn engagement into content, and slide into DMs without sounding like a creep.

4 Lessons

Module
Eight

Selling without being salesy

Build your inbound content funnel, follow up with warm leads, and use cold outreach strategies (with automation) that don’t feel salesy.

3 Lessons

Module
Nine

How and when to use AI

When (and when not to) to use AI, how to build your own GPT to speed up your process, and why authenticity will always be your competitive edge.

4 Lessons

Module
Ten

Measuring your success

Track metrics that matter, benchmarks to hit, experiments to run when things aren't going to plan, and the tools I use to stay on top of it all.

4 Lessons

Module
Eleven

The feedback loop you need to grow

How to handle zero-like posts, deal with negative feedback, repurpose your content when it flops, and remix what works to stay consistent - without burning out.

5 Lessons

Module
Twelve

Tactics, tools and testing new things

How to batch create your content, build your own content flywheel, test new formats and timings, and use the right scheduling tools to work smarter.

5 Lessons

Module
Thirteen

What happens next?

The end of the course isn’t the end of your journey - it’s the beginning. Here, you’ll learn how to stay consistent with your content, measure what’s working, and keep evolving your brand so it grows with you.

350K

Followers Online

$4M

Inbound revenue

#1

Bestselling author

TOP

LinkedIn Voice

Jump ahead in your career in just 30 days

Every insight and lesson in this course comes from my personal experience going from 0 to 250,000 LinkedIn followers and building a 7-figure business off the back of it. Inside, you’ll learn how to…

build your brand

Understand what your goal is, who you need to attract to make that goal happen and how to present yourself in a way that makes people want to buy from you. 

GROW YOUR FOLLOWING

The content types, formats and engagement hacks big creators use to drive engagement and grow their following.

MONETISE ATTENTION

The exact steps, message templates and automations tools I’ve used to generate over $4million in revenue off the back of my personal brand on LinkedIn. 

AND, Become The most recognised name in your space.

£99

£79

Access everything you need to build your personal brand on LinkedIn.